Services --- Customer Relationship Management (CRM)
In today’s economy, retaining current customers is as important as gaining new customers. In fact, studies have shown that retaining as few as 5% of your customers can increase your profit margins by as much as 100%. That would be great news if the same studies didn’t show that on average, most B2B organizations will lose 50% of their customers in as little as 5 years.
Astir Services LLC understands the challenges of retaining customers, and has designed a full list of comprehensive Customer Relationship Management (CRM) services. Our CRM services are designed to help clients gain a deeper understanding of their customers’ needs, goals and performance. Astir Services provides deeper customer insight, enabling clients to identify new customers, retain current customers, and keep all customers satisfied for a long time.
Our solutions can help you record customer interactions, understand your sales pipelines, measure your marketing campaign effectiveness, and manage customer service requests. Astir Servives can provide you an integrated, holistic view of your customers.
Below is a partial list of the Customer Relationship Management (CRM) Services we offer:
- Business Analysis
- CRM Strategy Definition
- Data Source Analysis
- Data Source Integration
- CRM System Customization and Implementation
- User Training
- Support and Enhancements
Astir Services has extensive experience providing Customer Relationship Management (CRM) solutions to clients in a diverse set of industries. Through this experience, we have identified 3 key elements of CRM, which we use as the basis for our solutions. These 3 key elements are:
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Information is critical to understanding the relationships you want to have with your customers. Information is also key in learning how to improve the profitability of these relationships. Without a proper understanding of your customers and their needs, you will never be able to provide the proper services to maintain a longstanding, successful relationship.
Processes promote consistency. Customers want to know that you will perform well, and perform consistently. Customers want to be able to predict their experiences, and want to know that they can expect excellence. Apart from stabilizing a relationship, processes help break down complex tasks into digestible steps for your customers to understand. This way, not only can they predict excellent results, but they can understand the worth in your services.
Relationships are the most important aspect of customer retention. Customers respond to value, and only when you provide consistent value will a customer become loyal. Regular positive interaction allows you to reinforce the positive value you provide your customers, and fosters the strong relationship you desire.