Implementing CRM

A How-To Guide for CRM Implementation
What is Customer Relationship Management (CRM)?

Customer Relationship Management, or CRM, is a business strategy designed to improve profitability, revenue, and customer satisfaction. This usually includes the use of technological solutions that organize, automate, and synchronize business processes in the areas of sales, marketing, customer service, and technical support. Ultimately, Customer Relationship Management (CRM) has the goal of finding, attracting, and winning new clients, as well as nurturing and retaining existing clients.

How Does Customer Relationship Management (CRM) work?

There is a popular adage that states “You cannot improve it until you can measure it.” We all want to improve our businesses by delivering more, optimizing resources and reducing costs, and Astir Services along with Astir IT, has Customer Relationship Management (CRM) solutions that can do just that. Our strategies work by organizing, cataloguing, and analyzing customer information so clients have a holistic view of their organization and their clients. We work with organizations of any size, in any industry, helping them identify and acquire the right customers faster, and retain them longer. Astir Services LLC and Astir IT Solutions support our strategies by implementing a Customer Relationship (CRM) application that organizes information and automates processes.

Astir Services LLC Customer Relationship Management (CRM) services can be broken down into the following key elements:

Information - Information is critical in understanding the type of relationship you currently have with your customers, and how that relationship can be improved. Until you have the necessary information and understanding, you cannot increase profitability, so our strategies maximize information gathering and analysis.

Processes - A formalized process promotes consistency in your practices. Customers prefer predictable, positive experiences with their suppliers, and the processes we implement provide just that. The processes we design into our Customer Relationship Management (CRM) Solutions promote expectant consistency within the business experience so customers have the interactions and transactions they want with your organization. Additionally, processes help to break down complex tasks into digestible steps for your staff members to understand and follow.

Relationships - Customers will only develop loyalty when you deliver value commensurate with the price they are charged. When you are able to demonstrate the value you are delivering, and can deliver it consistently, you can foster long standing, successful customer relationships. In turn, being able to understand what aspects of your services positively affect your customer relationships will help you strengthen and cultivate these practices.

Astir Services Customer Relationship Management (CRM) solutions enable clients to leverage technology and resources so you can better managing sales, marketing and service processes. Our clients gain accurate and consistent pictures of their customers and their needs. Simply stated, the CRM solutions provided by Astir strengthen customer relationships, and enable clients to retain customers longer.

Below is a partial list of Customer Relationship Management (CRM) services we offer:

  • Improved Customer Service
  • Increased Pipeline of New Leads
  • Increased Customer Loyalty
  • Increased Customer Satisfaction
  • Decreased Timeframes in Lengthy Sales Cycles
  • Increased Efficiency in your Call Centers
  • Increased Efficiency for your Help Desks
  • Streamlined Marketing Processes
  • Streamlined Sales Processes

The Astir Family of Companies

Astir Services is an EEO employer, and is always hiring U.S. Citizens, GC, E3, TN, H1B, H4 EAD, L2 EAD, F1 OPT-STEM/CPT. Astir Services is an E-Verify company.